Changes afoot at video company Revver; AdAge (via PaidContent) reports that co-founders Ian Clarke and Oliver Luckett are departing from the company. Remaining co-founder and CEO Steven Starr will be joined by executives Kevin Wells, David Armitage and Angela Gyetvan are joining the company.
Some observers believe it’s a VC initiated changing of the guard. The company issued a statement saying that the changes were “intended to advance the company’s infrastructure and bolster its marketing and advertising efforts in 2007.”
Revver sells its own still frame post roll ads. Selling video ads at all is difficult, making a company profitable with still frame post rolls seems like a strategy unlikely to prove sustainable. I think we can expect to see major changes not just to the roster of Revver advertisers over the next year, but probably to the fundamental revenue model as well.
Though the company has landed some high profile talent, including Ze Frank, Lonelygirl15, EepyBird and AskANinja – a number of other talented content producers have questioned the prospects for anyone but the biggest stars to be well compensated through the current system. I like the Revver vision and click on ads every time I get to the end of a Revver video, but I will be interested to see what the Revver experience is like 3 or 6 months from now.