Today’s my first day here at SplashCast and I thought I’d take the opportunity to share a little bit of my thinking about why I decided to join the company. There are general considerations like the appeal of working with a group and gaining more real world experience working in a startup, but most important to me are a few things about SplashCast itself.
When it’s complete SplashCast will be a media aggregation and distribution platform powered in large part by RSS. I think RSS is magic. The quick flow of text and media has never been easier than it is now and RSS has increased our access to information by orders of magnitude.
Embedded media is also a very important development in the history of the web. The ability to embed a single video in any website made online video, especially user generated video, the incredible force that it is today. YouTube got big in large part because you could embed a video in MySpace. The ability to embed and update channels of multiple files of all types of media on any web page will be the next big step. I think SplashCast could nail that big step.
The interface that SplashCast is developing will make it very easy for nontechnical users to use RSS to deliver multiple related media items together through distributed SplashCast players. What’s more interesting than a single cool video, photograph, text feed or audio file? Creatively bundled, easily updated, thematic groups of all these media types delivered over a network of sites around the web. That’s what SplashCast will make easy. The company has a great vision and is already taking care of many details that will make that vision a solid reality.
As soon as the SplashCast player is ready to show off, I’ll be using it to publish channels of media on a wide variety of topics here on this site. I’ll also be bringing guest editors onto the site to put together channels of their favorite media on their topics of expertise. Until that time I’ll be using this space to participate in conversations emerging online about new media. I hope you’ll join us while we highlight the best on the web and work to create an infrastructure to take online media to the next level.
Director of Content