My Widget Predictions For 2007

November 21, 2006

The Wall Street Journal (subscription only) has a story in today’s paper about the growing popularity of widgets and how Paramount, in particular, is using widgets to promote its new film, “Freedom Writers,” starring Hilary Swank.

You know widgets are the next big thing when the Wall Street Journal starts writing about widgets. Expect more of the traditional media to cover widgets over the next several months. Case in point, Steve Rubel will appear on CNBC ON The Money today at 7 pm EST to talk about the rising use of widgets for marketing.

With all this talk about widgets, here are my predictions for 2007:

  • A national consumer magazine will feature widgets as their cover story
  • Widgets will fuel RSS as people start consuming feeds without even knowing it
  • Most people will have no idea that the cool stuff that appears on their web page or desktop is actually called a widget. A study will quantify this information and bloggers, pundits and the rest will go on and on about what this means for the Internet and humanity.
  • Widgets will take on text ads as a way for micro publishers to make money off their web sites
  • CPM rates for banner ads will drop to all time lows as widgets grow in popularity for advertisers
  • Widgets will raise issues about syndication and copyright protection
  • A widget aggregator, such as Widgetbox or snipperoo will be bought by a big media company like Yahoo! or Google
  • Widgets, coupled with the video sharing phenomena, will change how brands are positioned. More brands will start replacing traditional advertisements with humorous or informative media that people will post to their blogs and web sites through widget players
  • Widgets will change how we we publish to the web. Widgets will become a platform for personal expression as much as blogs or podcasts
  • Thankfully, we will not see a conference called “Widgetpalooza.”

Update: Widget office suites will emerge in 2007! Add it to the list. Yes, componetized web apps on an Intranet could be very handy.