November 20, 2006

I spent some of my weekend going through video interviews Andy Plesser does at Have you checked out the video interviews Andy does? They are informative. Andy stays out of the way, letting the interview subject do the talking. The interviews are usually less than five minutes.

Here are a few I checked out:

Mike Arrington, TechCrunch

Mike Arrington, known for his critical views on traditional media which I agree with for the most part, has a few strong words in this interview that Andy did at the TechCrunch party. Heh. Watch through the end of the video. I guess I am a fan of So is Mary Jo Foley. I like that kind of company!

Here’s what Mike had to say about traditional media:

“You know I think that there are a lot of things wrong with traditional media and they’re going to have to sort that out on their own time. I think there won’t be many of them left standing once it is sorted out. And you know it’s very cheap to run a blog these days and for certain types of journalism it’s very effective so I think blogs will continue to do well.”

Mike Hudack, founder,

A few weeks back, Andy Plesser interviewed Mike Hudack, co-founder of Hudack is not as blunt as Arrington. But he makes the point, which is right on, that the laws of scarcity are over and abundance is now the working proposition.

He points out that all these great videoblogs and video files that people upload to the Internet are starting to get consumed on TV. People are hooking up boxes like Akimbo and watching online shows on their television sets just like they watch show from CBS or NBC. More so, the number of people who watch the Internet on their TV sets is morphing, growing at a rate faster than people adopted VCR’s and DVR’s.

Bambi Francisco, Marketwatch

Bambi says Brightcove is going after a lot of things all at the same time. No disagreement there. She makes the comparison between Brightcove and Google. She says much like Google, Brightcove is a destination site, an aggregator and a distributor. But then she starts talking about advertisers. Her  attempt to explain Brightcove’s advertising play is a bit complicated. I had to watch it a few times before I think I grasped what she is saying. If you do watch the video, I’d be curious in what you come away with after watching it.

She also talks about the potential problems ahead, as Brightcove’s business strategy looks so broad that it may end up serving as competitive to its partner interests.

She thinks the new destination or public portal strategy is a good one — but she wonders if aggregating all that content to a Brightcove destination will alienate BrightCove’s many corporate publishing and broadcast clients.

Brian Havens, Forrester Research

Brian Havens discusses how their own research is showing that pre-roll adverising in online videos are annoying to consumers. They want a direct experience. Fifteen second ads are just too much for people when they are online. With TV, consumers really have little choice. They have to wait. But online, the interaction is provided in the experience, which entirely alters the viewing perspective. And you have the issue of rocket speed consumption. People do not seem to mind as much the ads going alongside the video. But it needs to be contextual.

Recentlty, advertisers have turned their focus to become the producers, actually making informative and humoruous spots. These are advertisments but packaged as spots people like to watch. This reminds me of my days in Paris when I’d go to the cinema. I went a lot. Paris is one of the great film centers of the world. In Paris, there are two start times for a film. The first time represents when the ads run. The second time is when the actual film begins. I’d try to get to the cinema early to watch those ads. They were often humorous, romantic or adventurous. They were ads. But they were stories, too. They were French. Ahhh…les jolies filles!

I expect this trend will continue where the advertisers will become storytellers, mixing their brand into short ads that are humorous, informative and in context. I’d far prefer this to pre-rolls. These ads should be part of the flow, the river of video that we watch.

We are smarter than we once were. TV ads don’t work online. There is so much to watch on the Internet. Compelling creations by advertisers are welcome because they are respected for the work that they are.

So many more videos to watch! Go check them out at!