Love Those Users

I read at snipperoo today that today is world usability day. Snipperoo, I hear you on that one. We’re getting ready for our beta and usability is a word that comes up a lot around here. Will Splashcast be easy enough for people? How can we make it more simple?

Snipperoo has these nuggets for us to consider:

Imagine if you couldn’t figure out how to upload videos on YouTube
Imagine if Google seemed too complex
Imagine if using Tivo was as hard as using your VCR
Imagine if your iPod intimidated you
Imagine if customizing your Avatar wasn’t any fun
Imagine if you couldn’t figure out how to comment on this post
Imagine if buying offline was more convenient
Imagine if classifieds were easier than Craigslist
Imagine if the buttons on your mobile device didn’t work
Imagine if running a blog was only for techies
Imagine if your bank teller was faster than your ATM
Imagine if wasn’t
Imagine if I couldn’t figure out how to publish this post

Imagine if all agencies and our clients took usability seriously?

A product, service or brand experience that isn’t usable is like a barking dog without teeth.  All bark, no bite and highly annoying.

We’ll do our first usability testing in a few weeks. We’ll have our fair share of geeks coming in to check out Splashcast. But I want people who know nothing about tech to give Splashcast a try. People who say: “Well,  is that what you mean when I click send and it goes off into space?”

Exactly. Space. Rocket ships. Distant planets. That’s where it goes. Your Splashcast goes off in a rocket ship and lands on web sites. If we can make it easy enough for people so they get it and use galactic metaphors to get their head around the concept, well, that’s fine by me.

Beam me up, Scotty. :-).


0 Responses to Love Those Users

  1. […] Why am I pondering this? The SplashCast crew is currently conducting internal QA testing and, as Alex mentioned yesterday, we will be ready for “Beta testing” soon. What does that mean to us? Well, the first few weeks will be very limited and available only to a small group of invited testers. This will allow us to get very personalized feedback and enable us to correct or change anything in the product that we missed or is not quite as intuitive as it should be. This fits my definition of a Beta test. […]

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