Brightcove Tries To Go Consumer

Techcrunch tonight announced the launch of the new Brightcove, their attempt to bring video syndication to the YouTube / MySpace generation. 

It will be interesting to see if Brightcove, which has been become associated with high-end, professional video only will be able to lose some their slickness to attract the polish-adverse amateur producers and web publishers. 

The important questions for Brightcove are A) do they have the ingredients to ignite viral adoption of their syndication program, B) will they really appeal to the edgy, creative indie / amateur producers. 

To me, they still feel very corporate and I think it will be hard for them to overcome that image.  Marshall at Techcrunch talks about their mega-experienced management team… that’s great, but I wonder if in some respects they’d be better off working out of a garage.

We obviously love the concept of what they’re trying to do — media syndication for everyone — and wish them the best of luck. 

We will be keeping a close eye on them as we launch SplashCast.


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