Sources tell Om Malik that Brightcove is looking for an additonal $55M in Series C funding, at a pre-money valuation of $180M. Wow. On Sunday, they posted a statement on their blog outlining their market position in reaction to some confusion about what they’re doing. My interpretation is that their ambition is to:
- Win in the TV-to-web play, bringing the hundreds of cable television channels to a web site near you.
- Win in giving indie production studios direct access to their audiences (undermining their existing distribution partners?).
- And win in the consumer markets, both on the amateur video production side and on the consumer web / blog publishing side.
Lofty goals. Diverse goals.
Splashcast wishes Brightcove the best of luck with goals 1 and 2. However, we believe goal 3 could be their achilles heal. Why risk diluting their focus, R&D resources, money, and marketing message on such a very different market & product? There is already some confusion in the blogosphere regarding their vision and I’m not sure their recent positioning statement helps clarify. That said, I respect Jeremy Allaire (their CEO) and look forward to the road ahead!