As a frugal web advertiser, I’d like to keep our ads fresh with dynamic content updates. Publish once to the ad network, update the ad content whenever I want, and the published ad automatically updates in realtime, everywhere it exists.
This works pretty well with text ads in Google AdSense. But I need the same flexibility and ease of use in my banner, flash, and video ads. Swap out an image, change the background music, add the new the video, update the text, keep it fresh.
Kim and I were discussing our pre-launch SplashCast advertising strategy today. Bemoaning how limiting static banner and flash ads can be, both of us simultaneously yelled over to our programmers, “So how many hours until beta? We need it now!”
Dynamically updated rich media advertising, yet another SplashCast possibility. Coming Soon (how soon, guys???)